(1) to authenticate your access to an account;
(3) to provide the services that you have requested, including processing transactions;
(4) to respond to your requests, for example, to contact you about a question you submitted to our customer service team;
(5) to provide the functionality of our products;
(6) to inform you about changes in our services, our service offering, and other important service-related notices;
(7) to protect our rights and interests, as well as the rights and interests of our users and any other person;
(8) to carry out any actions for which we have received your consent;
(9) to perform research and analysis about your use of, or interest in, our products, services, or content, or products, services, or content offered by others;
(10) to comply with applicable legal or regulatory obligations, including complying with requests from law enforcement or other governmental authorities or in legal proceedings;
(11) to fulfill our contractual obligations;
(12) to communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the Website, and for marketing and promotional purposes;
(13) to tailor the Website or other service we provide to you relating to your needs and interests; (14) to create anonymous statistical data;
(14) to prevent and investigate fraudulent or other criminal activity;